From a Small Village in China to the World — The Story of Diliks
Diliks was founded by Mr. Yanzhou Zeng, who was born in Suhe, a quiet village surrounded by mountains in southern China.
After graduating from an automotive repair school in 2013, Mr. Zeng moved to Quanzhou, a city famous for its entrepreneurial spirit — “No fight, no win” (“爱拼才会赢”). He worked in the technical field for many years and earned several national-level certifications, eventually achieving the title of senior technician in 2022.
Inspired by local brands like ANTA, Xtep, and 361°, and influenced by Quanzhou’s vibrant footwear and apparel industry, Mr. Zeng began to dream of starting his own business.
In August 2023, he founded Quanzhou Diliks Trading Co., Ltd., aiming to create products with the same level of care and attention as a fine dish. The name “Diliks” comes from the word delicacy, symbolizing quality, detail, and thoughtfulness.
After two years of preparation, he launched YNZENG LLC in the United States in April 2025. The U.S. company manages brand operations and customer service, while the China team focuses on product development and manufacturing.